Turning sports into stories, fans into filmmakers
Recap™ transforms sports footage you shoot on your phone, into viral highlights. Simply record the game, and our AI does the rest - blending broadcast-style graphics, music, commentary, and lifelike pitch-side pundits into professional-quality highlight videos. Everyone on the pitch gets to be the main character.
What we do
What we do
Now all sports can look like the professional game
What was missing
Ninety three percent of amateur sport is never recorded. The cameras have been on the sideline for years, one in every pocket. Nothing was ever built for what comes after.
About the marketWhat Recap™ does
You film the match on your phone. Recap™ finds the moments, writes and voices the commentary, lays the graphics, puts pundits pitch-side and mixes it like a Saturday afternoon on television.
The appWho built it
Apple, broadcast at ESPN, FOX and Sky Sports, and Google, where our football lead built the work with the FA, the Premier League and Liverpool. Backed by Google for Startups, a16z and ElevenLabs.
Meet the teamWhich sports
Soccer first, then basketball, both with filming controls built around their scoring. Volleyball, field hockey, ice hockey and padel all work today, and get controls of their own next.
Learn how to RecapIt’s as simple as shoot, prepare and share
You film the match and set it up the way you want. Recap™ builds the film and puts it in your feed, ready to send.
Record the match
Capture the action hassle-free with intuitive framing guides and simple zoom controls. Start it at kick off and leave it running.
Mark the moments
Review the event and confirm the moments worth keeping. Then set the film up the way you want it: choose your pundit, pick the commentary and the music, and decide where the slow-motion replays fall. Every setting has a default if you would rather not.
Recap™ does the rest
Recap™ automates the heavy lifting of production and delivers the finished video straight to your Recap™ feed, ready for you to watch and share instantly.
The evidence
The evidence
Playing makes children happier, and being celebrated keeps them playing
The benefits are well documented: more confidence, more belonging, fewer problems outside the game. Recap™ is a place to be seen doing it, built for everyone and safe for children, with no rankings and no public counts.
3x
More likely to stay in sport with consistent recognition.
60%
Rise in self-efficacy from rewatching your own best moments.
Self-modeling and self-efficacy meta-analysis, Frontiers in Sports and Active Living
2x
Peer recognition builds self-esteem better than likes from strangers.
Peer acceptance and self-esteem, 1,090 adolescents; like-seeking and peer belonging
29%
Of children who quit said feeling not good enough was the worst part of playing. It is rarely what the match showed, and their highlights are where they see that.
Aspen Institute Project Play, national survey of youth and sports
81%
Of parents want safer, walled-garden spaces for their kids.
Ofcom, Children and Parents Media Use and Attitudes; Internet Matters
97%
Of kids felt they belonged in community sports clubs.
University of Bath / Access Sport, 2024
19%
Lower withdrawn and depressed scores among team sport players.
Hoffmann et al., PLOS ONE 2022, 11,235 US children
17%
Fewer social problems among team sport players.
Hoffmann et al., PLOS ONE 2022, 11,235 US children
The app
All you need is your phone
Download it from the App Store and start filming. No tripod, no rig, no editing. Hold the phone, follow the ball, tag the goals as they go in. Everything after that is a decision you make sitting down.
Free to download, free for your team to watch, and on the App Store now in the UK and the USA.
The film
The film
Eighty seconds on what this looks like
From pressing record to sending the film, and everything that happens in between.
Recap™ Pro
The same pipeline, pointed at the professional game. Send us the match feed and it sends back the cut, minutes after the whistle.
Highlights on the whistle
Every fixture, every weekend, without a post-production team waiting on each one.
Cut for every platform
Long form, vertical and square, generated together rather than cropped afterwards.
Commentary in any language
Written to the match and voiced for the audience watching it.
Built for a league
For rights holders, federations, clubs and broadcasters, at the volume they run at.